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Strategy and Business Plan

The Regional Tourism Strategy sets out a vision for tourism development and marketing in Mid Wales:

“to focus and coordinate the combined resources of stakeholders at a regional level, to support and help implement the aims of national and local tourism priorities, to increase the value of tourism and thereby contribute to the broader, sustainable regeneration of Mid Wales”

Through its Business Plan TPMW interprets this vision into deliverable actions based on the core themes of product development; promotion and marketing; and skills. We do this by supporting and coordinating practical projects within 5 key priorities:

  1. Product Development – ensuring that the product offer meets and exceeds market demands
  2. Branding and Marketing – developing a customer focused approach using iconic and location brands as well as niche markets
  3. Developing Skills – developing appropriate training and business support to improve the quality of the workforce
  4. Research and Intelligence – ensuring that we inform decisions with accurate and authoritative data on the region
  5. Partnership – maintaining and growing effective relationships with a range of partners