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Research
Good destination management can be strengthened by using market and other intelligence effectively.
A wide range of quantitative and qualitative information relating to tourism in Mid Wales is gathered at localised and national levels by a number of different organisations.
TPMW’s role is to:
- Support partners, from the Welsh Government to individual trade partners, to collate and analyse visitor data
- Collate intelligence information on a regional level
- Disseminate research findings to tourism industry partners and the wider community
- Ensure that strategic development is informed by an up-to-date understanding of our markets
Visitor Survey Mid Wales 2011 results.
Visit Wales
The purpose of Visit Wales’ research is to support Visit Wales’ key functions of tourism development and marketing and to provide a co-ordinated approach to tourism research in Wales.
We deliver an annual research programme, which generates a wide range of data on the volume, value and characteristics of tourism in Wales. We also evaluate the performance of key Visit Wales activities and support the Welsh tourism industry by providing data on performance.
We work closely with the Regional Tourism Partnerships, Local Authorities and national heritage/outdoor recreation bodies on tourism research matters.
Visit Wales Core Work Programme 2010/2011
Visit the Welsh Government Tourism research pages for the latest statistics on:
Visits to tourist attractions 2010 Wales
UK Tourism Survey 2010 Jan - Dec
Visitor Wales Visitor Survey 2009 - Staying Visitors
Visit Wales Visitor Survey 2009 - Day Visitors
Wales Headline Statistics
- In 2010, there were 8.69 million overnight trips to Wales by UK residents. The associated spend was £1,450 million.
- 80% of UK visitors to Wales came for a holiday, 12% to visit friends or relatives and 7% for a business trip.
- North Wales attracted the largest share of overnight UK tourists on a holiday. The majority of overnight business trips occurred in the South East.
- Wales attracted 890,000 international visitors spending £333 million during 2010.
- The most popular origins of overseas visitors are the Republic of Ireland, USA, Germany and France.
- 39% of International visitors were on a holiday trip, 36% were visiting friends or relatives and 16% were on business during 2010.
- In total there were 9.6 million overnight visitors to Wales spending nearly £ 1.8 billion during 2010.
- The most recent day visitor survey indicated that yearly expenditure attributable to tourism trips amounted to £1.5 billion.
- The Welsh Economy Research Unit (WERU) at Cardiff University has recently updated the Wales Tourism Satellite Account (TSA) work to a 2007 base. Its purpose is to provide a more accurate assessment of the contribution of Tourism to the economy. It follows an internationally accepted methodology approved by the United Nations World Tourism Organization (UNWTO).
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The top line results indicate total annual tourism demand of around £4.2.billion, Gross Value Added (GVA) by Tourism of £1.8 billion. This equates to 4.3% of total direct GVA for the Welsh economy. These figures compare with the following for TSA 2000: £3.5 billion for demand, £1.1billion in respect of GVA and 3.7% of direct GVA.
(updated August 2011)
For further quantitative tourism STEAM statistics click below: (STEAM - Scarborough Tourism Economic Activity Monitor - Scarborough because the model was developed for UK use there)
