Tourism Partnership Mid Wales delivers on an Annual Business Plan which is approved by Visit Wales and includes firm targets for the company. Summarised below are the roles that form the foundation of TPMW’s Business planning:
- Integrating the private and public sector agendas. To ensure growth and net inflow of tourist money rather than redistribution of existing benefits from tourism spend.
- Advocacy and support for public sector financial support and private sector investment in the tourism industry. Engaging the private sector is a major challenge particularly in a rural area such as Mid Wales. Much of TPMW’s work must be to co-ordinate and support an environment which will be the most fruitful for the private sector.
- Industry leadership and brokering of partnerships between national agencies and regional and community groups. To coordinate activities that take place at local, regional and national levels and ensure best use of resources, limit duplication and share the benefits of shared learning.
- Direct financial support (for research, marketing and promotion, product development, skills).