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Our Role

Our mission is:

“To develop a dynamic and competitive tourism industry for Mid Wales that fulfils its potential in contributing to the region's economy and sustaining its communities, culture and environment”.

TPMW’s Business Plan sets out our detailed work programme and targets to ensure that the funding and support invested in tourism in the region by many different agencies and organistions is coordinated and effective.  The plan is developed  annually and incorporates the priorities of both  the  wider national  strategy for tourism Achieving our Potential and regional  priorities   contained in the Regional Tourism Strategy. It also  tries to incorporate throughout its work the needs of the Welsh Government’s wider national priorities on Sustainability,  Climate Change, Transport  and Economic Renewal

A strong and vibrant tourism industry depends on creating and promoting a memorable visitor experience.  This involves:

  • Ensuring that the quality of the product we offer meets and exceeds our visitors’ expectations.
  • Presenting  clear and coordinated marketing messages to potential visitors
  • Making sure that our tourism businesses and staff are equipped with the right skills to deliver a first class service to our visitors,

We work across all three of these themes, developing what we have to offer the visitor, marketing and skills and working closely with our partners.